Up until this point I've had a lot of conversations with black business owners regarding business building best practice tips, client experience skills and social media marketing. But the one thing that always comes up in every conversation, coaching session, workshop, event etc. is the most anticipated question, WHAT'S IN IT FOR ME? This question is very simple but so very important. It's the single most critical way to communicate your value. I want to give you guys three important things to think of whenever you are communicating the 'what's in it for me?' answer to your clients. As consumers that's the one thing they're looking for! If you address these three areas you will have effectively established the benefits of doing business with you.
The first thing you want to address is, is it going to save your client time? Convenience is so very important in this day and age and everyone wants to save time and everybody wants convenience. How are you helping your clients save time? How are your services or products making their lives more convenient? Time is a very important matter and for people like me who lead a very busy lifestyle, getting straight to the point establishing how I'm going to save time by utilizing your product or service is a BIG WIN.
The second thing you want to address is, will it give your client a peace of mind? We can't forget that there's a problem and as a business owner you want to always provide the solution. You are the expert and I'm coming to you as a client to see how can you offer me a peace of mind knowing that the problem that I have is going to have a solution by doing business with you.
Last but not least, in fact, the most important point of all, is it going to save your client money? This can be a bit tricky. Because saving money doesn't always mean something is cheaper. It could also mean that I'm getting a bigger bang for my buck, the quality of service is unparalleled and if you can effectively communicate the quality of your product or service at the same price as a competitor or even perhaps more, you are going to you create lasting client relationships.
I am currently offering a coaching session on 'What's In It For Me?' To dive deeper into a more personalized strategy for your individual business. You can sign up for this coaching session by sending me an email directly at charlotte.louis@ispeakloud.com. I look forward to working with you and building your brand very soon!
Peace family
The first thing you want to address is, is it going to save your client time? Convenience is so very important in this day and age and everyone wants to save time and everybody wants convenience. How are you helping your clients save time? How are your services or products making their lives more convenient? Time is a very important matter and for people like me who lead a very busy lifestyle, getting straight to the point establishing how I'm going to save time by utilizing your product or service is a BIG WIN.
The second thing you want to address is, will it give your client a peace of mind? We can't forget that there's a problem and as a business owner you want to always provide the solution. You are the expert and I'm coming to you as a client to see how can you offer me a peace of mind knowing that the problem that I have is going to have a solution by doing business with you.
Last but not least, in fact, the most important point of all, is it going to save your client money? This can be a bit tricky. Because saving money doesn't always mean something is cheaper. It could also mean that I'm getting a bigger bang for my buck, the quality of service is unparalleled and if you can effectively communicate the quality of your product or service at the same price as a competitor or even perhaps more, you are going to you create lasting client relationships.
I am currently offering a coaching session on 'What's In It For Me?' To dive deeper into a more personalized strategy for your individual business. You can sign up for this coaching session by sending me an email directly at charlotte.louis@ispeakloud.com. I look forward to working with you and building your brand very soon!
Peace family
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