Peace Family,
I was in the bookstore this week looking for books for my two year old son who absolutely loves reading time. I sat down on the floor next to the shelf of books that I know he'd love. There was a Dr. Seuss shelf not too far from me and after a while I decided to take a look. My son has never really expressed any liking to the Dr. Seuss books we have at home but I figured 'why not?' The first one I grabbed was Green Eggs & Ham. I read the book and it occurred to me that Sam-I-Am was on to something. In fact, he had a great lesson to offer business owners, not just children. Sam-I-Am is Marc Cuban, Richard Branson, Robert F. Smith, Quintin Primo III and so many more! If you've read this book then you'd know why I compared Sam-I-Am to some of the world's most successful entrepreneurs, millionaires.
We hear it all of the time, CONSISTENCY is key so I found it quite amusing that even though the character kept saying 'I do not like green eggs and ham' Sam-I-Am assumed it was because he did not have the right setting or needed someone or something to eat them with. But not one time did he actually take no for an answer. Now some of you may think to yourself 'I'm not going to be a bugaboo' but in the world of sales, there is no such thing. Sam-I-Am was addressing mere potential concerns as he saw it. He knew his product was great and if only he just got the character to try them he'd be golden (or green). He believed so much in his product, in himself that he did not allow objections to discourage him or cause him to quit altogether. If only we could believe in ourselves this much, in our brands this much, in our businesses this much.
By the end of the book the character knew Sam-I-Am was not letting up until he tried the green eggs and ham, so he did. HE LOVED THEM! He was so angry and frustrated the entire book but ended pleasantly surprised that he did in fact like green eggs and ham. Sam-I-Am had just earned himself a new client. So the next time you're faced with an objection or concern, ask yourself 'What would Sam-I-Am do?'
Visit iSpeakLOUD.com to get started with our essential business building services offered. We help Black business owners at every stage of their business from start-up to rebranding. I look forward to working with you soon!
-Charlotte
I was in the bookstore this week looking for books for my two year old son who absolutely loves reading time. I sat down on the floor next to the shelf of books that I know he'd love. There was a Dr. Seuss shelf not too far from me and after a while I decided to take a look. My son has never really expressed any liking to the Dr. Seuss books we have at home but I figured 'why not?' The first one I grabbed was Green Eggs & Ham. I read the book and it occurred to me that Sam-I-Am was on to something. In fact, he had a great lesson to offer business owners, not just children. Sam-I-Am is Marc Cuban, Richard Branson, Robert F. Smith, Quintin Primo III and so many more! If you've read this book then you'd know why I compared Sam-I-Am to some of the world's most successful entrepreneurs, millionaires.
We hear it all of the time, CONSISTENCY is key so I found it quite amusing that even though the character kept saying 'I do not like green eggs and ham' Sam-I-Am assumed it was because he did not have the right setting or needed someone or something to eat them with. But not one time did he actually take no for an answer. Now some of you may think to yourself 'I'm not going to be a bugaboo' but in the world of sales, there is no such thing. Sam-I-Am was addressing mere potential concerns as he saw it. He knew his product was great and if only he just got the character to try them he'd be golden (or green). He believed so much in his product, in himself that he did not allow objections to discourage him or cause him to quit altogether. If only we could believe in ourselves this much, in our brands this much, in our businesses this much.
By the end of the book the character knew Sam-I-Am was not letting up until he tried the green eggs and ham, so he did. HE LOVED THEM! He was so angry and frustrated the entire book but ended pleasantly surprised that he did in fact like green eggs and ham. Sam-I-Am had just earned himself a new client. So the next time you're faced with an objection or concern, ask yourself 'What would Sam-I-Am do?'
Visit iSpeakLOUD.com to get started with our essential business building services offered. We help Black business owners at every stage of their business from start-up to rebranding. I look forward to working with you soon!
-Charlotte
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