iSpeakLOUD The Premier Black Owned Business Resource

Peace Family, I was in the bookstore this week looking for books for my two year old son who absolutely loves reading time. I sat down on the floor next to the shelf of books that I know he'd love. There was a Dr. Seuss shelf not too far from me and after a while I decided to take a look. My son has never really expressed any liking to the Dr. Seuss books we have at home but I figured 'why not?' The first one I grabbed was Green Eggs & Ham. I read the book and it occurred to me that Sam-I-Am was on to something. In fact, he had a great lesson to offer business owners, not just children. Sam-I-Am is Marc Cuban, Richard Branson, Robert F. Smith, Quintin Primo III and so many more! If you've read this book then you'd know why I compared Sam-I-Am to some of the world's most successful entrepreneurs, millionaires. We hear it all of the time, CONSISTENCY is key so I found it quite amusing that even though the character kept saying 'I do not like green eggs

 Up until this point I've had a lot of conversations with black business owners regarding business building best practice tips, client experience skills and social media marketing.  But the one thing that always comes up in every conversation, coaching session, workshop, event etc. is the most anticipated question, WHAT'S IN IT FOR ME?   This question is very simple but so very important.  It's the single most critical way to communicate your value.  I want to give you guys three important things to think of whenever you are communicating the 'what's in it for me?' answer to your clients. As consumers that's the one thing they're looking for! If you address these three areas you will have effectively established the benefits of doing business with you.  The first thing you want to address is, is it going to save your client time?  Convenience is so very important in this day and age and everyone wants to save time and everybody wants convenience.  How